Founded in Bengaluru in 2011 by Richa Kar, Zivame set out to disrupt India’s traditionally under‑served lingerie market - creating a safe, judgement-free space where women could openly explore intimate wear beyond a limited size range .

The brand’s core mission: celebrate every unique Indian body. Zivame offers sizes from 28A to 46H and styles tailored to life stages - teen, work, pregnancy, or fitness - with an emphasis on comfort, fit, and style . Standout innovations include the "Miracle Bra"- soft, wire-free, adaptable from morning to night - and FitCode technology, an online tool built on data from thousands of Indian women to help customers find their precise fit.

From its D2C e-commerce roots, Zivame has grown into a $100 million-plus company, expanding into activewear, shapewear, maternity, sleepwear, swimwear - and now operating over 100 stores and 1,000+ partner outlets .

With a women-centric approach, Zivame continues championing body confidence, inclusivity, and innovation - reshaping India’s lingerie landscape, one bra at a time.