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Gen Z is obsessed with Indian translations-and the reason will surprise you!

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Once sidelined by English literature, Indian language books are now making a comeback-thanks to an unexpected reader base: Gen Z. For a generation raised online yet craving roots, translated literature offers more than just storytelling-it’s a return home.

In earlier decades, English was the language of aspiration. But today’s youth, raised on identity-conscious content, are reaching for translations to rediscover cultural depth. Landmark wins like Geetanjali Shree’s Tomb of Sand at the International Booker Prize have made regional stories globally celebrated.

Platforms like Penguin Swadesh and literary festivals across Shillong, Wayanad, and Karnataka are making regional literature more accessible. Young readers see translated books not as substitutes, but as cultural bridges—offering a taste of lost dialects, hometown nostalgia, and unfiltered emotion.

Translators are now celebrated for their artistry, not hidden behind covers. As Deepa Bhasthi puts it, “The question isn’t what’s lost in translation—but what’s found.”

For Gen Z, Indian translations aren’t just a trend-they’re a literary homecoming.

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