Indian brand Sotbella is redefining luxury with its latest collection-SS25 Capsule Edit: #YesWeCanIndia. In a world obsessed with Western fashion, Sotbella is proudly showcasing India’s textile legacy through bold silhouettes, rich fabrics, and traditional craftsmanship.

Founded by Meher Sheikh, a former media professional turned fashion entrepreneur, the label combines history with style. The new collection celebrates India’s centuries-old weaving, draping, and dyeing techniques while giving them a modern, global edge.

Meher says, “We’re not borrowing from the West-we are revisiting our roots and reviving real Indian luxury.”

The campaign has gone viral on Instagram, with Gen Z and millennials flaunting Indian styles under the hashtag #YesWeCanIndia. It’s more than a fashion moment-it’s a cultural movement.

From the runway to real life, Sotbella is proof that homegrown doesn’t mean outdated-it means authentic, innovative, and iconic. The brand is not just creating clothes; it’s reclaiming India’s place at the global fashion table.