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Inside India: How Digital India is fueling Big Tech’s biggest bets!

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India’s digital ecosystem is exploding, attracting global tech giants and creating new-age entrepreneurs. Rinchen Wangdi Bhutia, who moved from Sikkim to Kolkata, started a cloud kitchen in 2023. Sharing simple home-cooked meals on social media, he turned views into food orders, now running two successful restaurants with half a million followers.

The country boasts the highest number of users on platforms like Facebook (350M+), Instagram (414M+), YouTube (467M+), and WhatsApp (500M+). OpenAI sees India as its second-largest market and plans a 1-gigawatt data center here. Google and Meta are partnering with Reliance Industries to accelerate AI adoption.

Experts say India’s massive talent pool—from AI to chip design—makes it a hot spot for investment. Global corporations have set up over 1,600 capability centers, accounting for more than half of the world’s total. UPI, India’s instant payment system, handles 640 million daily transactions, highlighting digital adoption.

Despite some failures like WhatsApp Pay, Big Tech continues investing, betting on India as the proving ground for the next wave of digital innovation.

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