You order a drink at Starbucks, say your name is “Emma,” and somehow your cup says “Enna” or “Ima.” Coincidence… or clever branding? A viral theory suggests Starbucks baristas may be intentionally misspelling customer names not out of confusion, but to fuel free social media buzz.

The idea is simple: if your name is humorously wrong on the cup, you’re more likely to take a photo and post it online, tagging Starbucks or sharing it with friends. This sparks organic online visibility that no paid ad could replicate. From "Miranda" becoming "Meranda" to "Marc" written as "Mork," the mistakes are too funny and too frequent to ignore.

While Starbucks hasn't officially confirmed this theory, marketing experts say it makes sense. In today’s viral economy, even minor mishaps can generate massive attention, and Starbucks may just be capitalizing on that. Real or not, it’s a brilliant reminder of how brands can ride the wave of relatability and humor.