Reliance Retail Ventures Limited has acquired Kelvinator, the iconic consumer durables brand known for pioneering electric refrigeration globally. The acquisition amount was not disclosed.

Kelvinator achieved legendary status in India during the 1970s and 80s with its memorable tagline "The Coolest One." The brand was a household name in home appliances for decades.

"This acquisition strategically aligns with Reliance Retail's vision of democratising aspirational living," the company stated. Executive Director Isha M Ambani called it "a pivotal moment" that will broaden their offering of trusted global innovations to Indian consumers.

The acquisition aims to unlock substantial consumer value in India's rapidly expanding premium home appliances market by combining Kelvinator's innovation legacy with Reliance Retail's extensive distribution network.