In an inspiring story of entrepreneurship, two teenagers from Bihar have founded Shuddh Swad, a snack-brand that has scaled up from a home kitchen experiment to a ₹1 crore business, by reinventing the traditional festival treat “thekua”. The journey began when one of the founders fell ill after consuming an unhygienic street-version of thekua and realised that many beloved regional snacks were unavailable in safe, packaged format year-round. Motivated by that moment, they teamed up, spent long hours perfecting recipes for thekua, makhana snacks and banana chips, and used social media to share their story and build a brand.

Shuddh Swad now boasts over 3 lakh customers and supplies authentic, hygienic and nostalgic Indian snacks across the country. Their success highlights how blending cultural heritage (here: the Chhath Puja prasad) with modern packaging, online sales and youthful energy can carve out new value in familiar foods. What stands out is not just the revenue milestone but the mindset: seeing a festival-based product as a viable business proposition, addressing an underserved market, and scaling responsibly. For youth, regional entrepreneurs and heritage-food lovers, this story offers a blueprint for turning local flavours into meaningful ventures — rooted in tradition yet tuned for today’s needs.