Italian confectionery giant Ferrero, known for beloved products like Nutella and Ferrero Rocher, has announced its plan to acquire WK Kellogg for $3.1 billion. WK Kellogg, a company famous for household breakfast brands such as Corn Flakes, Froot Loops, and Frosted Flakes, was recently spun off from Kellogg’s main operations to focus solely on the North American cereal market.
This move is part of Ferrero’s broader strategy to expand its footprint in the U.S. and diversify beyond chocolates and sweets. The acquisition will include six production facilities and a strong distribution network across the U.S., Canada, and the Caribbean. It is also Ferrero's biggest U.S. deal to date and follows previous American acquisitions like Nestlé’s U.S. candy business and Wells Enterprises.
While cereal sales in the U.S. have seen a long-term decline due to changing breakfast habits, Ferrero is betting on the established presence and strong retail network of WK Kellogg to help strengthen its brand visibility and competitiveness in North America. The deal is expected to be finalized in the second half of 2025, pending shareholder and regulatory approvals.
