Indian tourist arrivals to the Maldives plunged by approximately 42% in 2024, falling from over 209,000 visitors in 2023 to about 131,000—dropping India from the top spot to sixth among inbound markets.This steep decline followed social media fallout after Maldivian officials made derogatory comments about Prime Minister Narendra Modi during his Lakshadweep tourism promotion, sparking a widespread boycott (#BoycottMaldives) and cancellation wave.

Since then, the Maldives Association of Travel Agents and Tour Operators (MATATO) has launched roadshows across major Indian cities and digital campaigns to re-engage Indian travelers. ([turn0search5], [turn0search1]) Promotional efforts include Bollywood tie-ups, influencer visits, and rupee‑priced packages from Delhi, Mumbai, and Bengaluru - a focused push to reclaim lost ground.

A turning point may be Prime Minister Modi’s visit to the Maldives, which has sparked hopes of mending diplomatic ties. Industry analysts expect this to underpin renewed confidence and begin restoring Indian tourist numbers - though recovery may be gradual. The Maldives targets attracting 300,000 Indian visitors in 2025, but regaining pre-boycott levels might still take several years.