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Luxury is going silent, why loud logos are out and old money is back in menswear

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Luxury menswear is shifting towards quiet elegance, prioritizing understated sophistication over flamboyant branding. Designers and stylists highlight four core trends:

  1. Linen-led comfort: Lightweight, breathable fabrics like linen are now staples across blazers, overshirts, and unlined suits—delivering mobility and relaxed refinement.

  2. Artisanal craftsmanship: Intricate embroidery, flora‑inspired motifs, and surface details in festive pastels and jewel tones—sage, merlot, dusty rose—add cultural depth .

  3. Personalised tailoring: Bespoke pieces emphasise individual fit, custom fabric choices, and subtle styling tweaks for a unique, polished look.

  4. Fine‑tuned details: Precision in elements like lapel width, sleeve breaks, and trouser length—often marrying casual and technical fabrics—defines the modern wardrobe.

Building on the “old‑money” aesthetic, subtle colour palettes are key. Designers like Nelson Jaffery recommend refined pairings—e.g., ivory/off‑white, muted gold/bronze, dusky rose/beige, bottle‑green, charcoal grey, soft indigo, and oxblood maroon—all conveying timeless sophistication.

This quiet‑luxury trend echoes the broader resurgence of stealth wealth: minimalist designs, muted tones, and premium materials that speak volumes about class without showiness. 

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