Karan Johar, the renowned Bollywood filmmaker, has reportedly insured his face—a growing trend among celebrities who rely on their appearance as a professional asset. Though the filmmaker hasn't confirmed it officially, a viral Reddit post claims Karan secretly flew to South Korea to get it done, inspired by a close friend from the South film industry.

But what does face insurance mean? It’s a specialised policy that protects a person from financial loss due to facial injuries, disfigurement, or medical issues that may impact their earning potential. For celebrities, whose image plays a key role in endorsements and public appearances, this type of insurance offers both security and peace of mind.

Karan isn’t alone. Amitabh Bachchan has his voice insured, while Hollywood stars like Jennifer Lopez and David Beckham have also insured their body parts. With this, Karan may just be joining a club of ultra-conscious celebs safeguarding their brand identity.