Gen Z isn’t just buying - they’re making statements with every purchase, blending purpose, price, and pandemic-shaped pragmatism. A recent Financial Times report highlights that this digitally native generation craves authentic engagement and social responsibility, with over half preferring brands tied to meaningful causes and trusting influencer recommendations 53% of the time.

They’re masters of the "dupe culture," snapping up budget-friendly versions of pricey items - like $5 lip oils rivaling $65 luxury brands - then proudly sharing their finds on TikTok and Instagram . Meanwhile, 30% of Gen Z shoppers now use Google first before Amazon, tapping into AI and smart search features to scout smarter deals.

Environmentally aware too, sizable majorities say they want sustainable products - 62% choose eco-conscious brands and 73% are willing to pay extra . Thrifting is also booming - with 83% shopping second-hand locally, driven by inflation and planetary care.

In short, Gen Z shops with intention, digital savvy, and value-aware ethos - a retail revolution that demands authenticity and speed.