India’s food delivery duopoly - Zomato and Swiggy - may soon face its biggest challenger yet. Rapido, known for its massive bike-taxi fleet, is stepping into the ₹83,000 crore market with a disruptive promise: no commissions, no hidden charges, and full control for restaurants. Small restaurants on Zomato and Swiggy are suffocating under 15–30% commissions, ad fees, and unexplained deductions.

Many are forced to hike menu prices on apps just to stay afloat - hurting both the business and the customer. Rapido flips this model. It offers restaurants a flat delivery fee (₹25–₹50) and a fixed monthly subscription. The result? Cheaper food for customers (like a McChicken Meal priced ₹234 on Rapido vs ₹451 on Swiggy), and fairer margins for vendors.

With over 4 million riders and a partnership with NRAI, Rapido is betting big on scale and fairness. They’ve beaten Ola in ride-hailing - can they now break the food delivery monopoly?

The duopoly may soon be a triopoly.