Range Rover has unveiled its first major logo redesign since 1970, introducing a minimalist emblem featuring two stacked and mirrored 'R's ahead of its electric model launch. The new "Range Rover Motif" maintains the brand's signature wide-set font while complementing the familiar Range Rover script on vehicles.
This strategic visual refresh aligns with the upcoming Range Rover Electric, which has garnered over 60,000 global pre-orders. The redesign is part of JLR's 'House of Brands' strategy, establishing Range Rover as a distinct luxury marque alongside Jaguar, Defender, and Discovery.
The new logo will appear on wheel caps, grilles, and exclusive merchandise, positioning Range Rover at the forefront of the premium EV market.
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