Tata Starbucks officially inaugurated its first experiential coffee store in South India on July 18, 2025, located in Khajaguda, Hyderabad. This marks the third such immersive concept in India, after successful launches in Delhi’s Punjabi Bagh and Mumbai’s Dhanraj Mahal.

Designed as an engaging “from bean to cup” experience, the store features a state-of-the-art Espresso Zone, a hands-on Brew Bar, and the Black Eagle manual espresso machine, enabling baristas to craft each beverage with precision. Customers can observe various brewing methods and interact with Starbucks Coffee Masters. 

The menu spotlights India-inspired signature beverages, including Cinnamon Jaggery Latte, Malabar Coconut Cream Latte, Cocoa Birds Eye Chilli Latte, and Tamarind Red Perro Shikanji Cold Brew—each blending local ingredients like jaggery, coconut, chilli, tamarind, and guava with globally sourced Arabica beans.

With over five exclusive espresso bean varieties and thirteen whole-bean selections from India, Kenya, Sumatra, Zambia, and Latin America, the store caters to both coffee enthusiasts and casual visitors. Open daily from 8 AM to 11 PM, it reinforces Starbucks’ strategy of blending regional flavours with global craftsmanship to elevate the coffee experience.