In today’s fast-scroll world, your content literally has about five seconds to make an impression before your audience swipes away. According to digital marketing experts, that opening window is critical: if you don’t hook viewers fast, you lose them. 

So how do you make those seconds count? First: craft a bold, unexpected opening - think a strong claim (“Your to-do list is killing you”), a provocative question (“Ever wondered why your posts don’t get traction?”) or a visual that stands out with high contrast. Next: speak directly to your audience’s pain point or desire - if a person sees their issue or aspiration reflected instantly, they’re invested.  Then: keep your language short, punchy and active - avoid long intros; let the first line do heavy lifting. Visually, use faces, eye contact, movement or colour-pop design to disrupt the scroll and engage the brain. 

In short: to get your audience to stay, you must stop them in their scroll. Make that pause count, and the rest of your content will finally get the chance it deserves.