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Crochet, Clay, and Courage: The silent revolution happening inside Indian homes!

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Across Indian cities like Delhi, Mumbai, Bengaluru and Pune, a growing number of low-income and domestic working women are transforming everyday skills into small but meaningful home enterprises. What once remained limited to household use-crochet work, clay modelling, stitching, mehendi, gajra making, and embroidery-is now being sold through WhatsApp groups, Instagram pages, and community-led platforms.

Initiatives such as The Sunflower Ladies (Delhi) and Banagloo (Mumbai) train women in product design, pricing, packaging, and social media marketing. Instead of depending on middlemen, these women directly reach customers and earn a fair price for their work. A ₹120 crochet flower, a ₹250 clay figurine, or a ₹300 hand-stitched pouch may look small, but for many women, it means financial confidence, control over savings, and the ability to support their children’s education.

Most of them manage 12-hour workdays and still create products at night-proving that creativity survives even in limited spaces. Beyond income, these micro-businesses offer dignity, identity, and emotional freedom. What was once “just a hobby” is now becoming a movement of silent entrepreneurship led by women who were never seen as creators, but always were.

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