In a food-industry landscape dominated by convenience, Khetika is targeting the growing ready-to-cook (RTC) and clean-label segment by marrying authenticity with speed. The Mumbai-based startup closed FY25 with revenue of ₹247 crore (approx. US $30 million), up ~50 % year-on-year. Their unique proposition lies in direct procurement from agro-climatic zones (for example, chilies from Guntur or cumin from Western Rajasthan), bypassing middlemen to ensure purity and traceability. On the manufacturing side, they’ve invested in low-temperature stone-grinding systems and SCADA-monitored production to retain nutrients and quality.

Khetika is rapidly expanding: a fresh-category plant in Bengaluru, a facility in Taloja (Mumbai region), and a broader goal of eight fresh-food units across India to serve 40 cities. Quick commerce (instant/delivery-friendly) is emerging as a key channel, albeit still a smaller share (~10-25 %) compared with traditional trade.

The challenge ahead: scaling “clean-label” without cost-erosion, building cold-chain and logistics for perishable offerings, and out-pacing both legacy FMCG brands and other D2C challengers. Their target? To become a ₹2,000-crore (US $240 million+) brand by FY28.