A curious new marketing tactic is sweeping Indian social media: major brands posting formal-style apology statements — not for mistakes, but for being too good at what they do. 
Automakers such as Skoda India and Volkswagen India have posted mock apologies for making cars so “hard to part with,” while snack brand Keventers said sorry for milkshakes that “keep you coming back for more.” 
These posts mimic the look and tone of genuine corporate mea culpas - think letterheads, formal typography - but flip the script by poking fun at their own strengths. Marketing experts say the trend humanises brands, encourages sharing and positions quirky self-awareness as the new “cool.” 

However, not everyone’s convinced. Some analysts warn that trivialising apologies might risk diluting genuine accountability when brands face real issues. 
In short: saying sorry has never looked so fun, or so strategic.