Scarcity marketing uses limited availability or time to increase perceived value. The fewer people think they can have something, the more desirable it instantly becomes.
Delhi wakes up to “severe” air pollution, with particulate matter soaring to about 15 times the World Health Organization limit and ranking as the most polluted major city.
Firecrackers weren’t always modern inventions. Ancient Purāṇas describe lighting the skies with ulkas, sacred firebrands, to honor ancestors and guide their souls. Here’s the spiritual meaning behind this tradition.
Diwali, one of India’s grandest festivals, celebrates the triumph of light over darkness. Here are 17 captivating facts about its history, traditions, and global celebrations that make it truly special.
As green crackers return this Deepavali, hopes rise for cleaner celebrations. But can innovation in fireworks truly balance festive joy with environmental responsibility? The answer still sparks debate.
