With a bold vision to address a largely overlooked segment, Tuco Kids is carving out a niche in India’s personal care space by focusing on children between ages 3 and 15. Its founder, Aishvarya Murali, recognised that kids growing out of baby skincare but not yet teens were being offered products with adult formulations or ineffective baby-care brands.

Tuco Kids’ approach rests on blending natural, dermatologist-tested ingredients—such as turmeric, saffron, soapnut and mint—with packaging made from 100% recycled plastic. Their price point (INR 199 to INR 699) places them in the affordable-premium range, appealing to urban and semi-urban parents alike.

From a business perspective, they’ve already expanded past 35 SKUs and introduced 12 curated combos targeted at different age bands and skin/hair types. Their D2C model spans their website, Amazon, Flipkart, Nykaa and quick-commerce platforms. The startup recently secured a Series A funding round worth US $4 million, raising total funding to approximately US $6 million — signalling investor confidence in the kids’ beauty segment.