Bengaluru residents can now earn rewards for discarding old clothes responsibly, thanks to an innovative sustainability startup that’s making circular fashion simple and accessible. With textile waste growing rapidly in the city, this initiative not only helps the environment but also turns everyday actions into tangible benefits.

The startup’s NoKasa smart bins, placed in gated communities, allow users to donate or sell old clothes with a simple tap. Each item is assessed instantly, and users are rewarded based on quality. This digital, transparent process motivates more households to participate, turning sustainability from a chore into a rewarding habit.

Collected clothes are sorted and sent for reuse or recycling, keeping valuable materials in circulation and reducing landfill waste, which is a major urban problem. By combining technology, awareness, and incentives, the startup not only helps families adopt better habits but also contributes to a cleaner, more sustainable Bengaluru.

Looking ahead, the company plans to expand citywide, partner with circular fashion recyclers, and introduce tools that track the environmental impact of users’ contributions. This initiative proves that small actions can create big change, making sustainable living both easy and beneficial.