PumPumPum, a pioneer in the pre-owned car subscription and leasing space, has successfully raised ₹18 crore in a round that reinforces investor confidence in the "asset-light" mobility trend. Led by LC Nueva, the funding also saw participation from existing backers and strategic angel investors. Founded in 2018 by Tarun Lawadia and Sameer Kalra, PumPumPum addresses the growing demand for flexible vehicle ownership among Indian millennials and corporate employees who prefer subscription models over traditional loans and high depreciation costs.

The company plans to utilize this fresh infusion of capital to:

• Expand Geographically: Deepen its presence in current hubs like Delhi-NCR and Bengaluru while entering new Tier-I and Tier-II cities.

• Tech Advancement: Further develop its IoT-enabled platform, which uses OBD devices and machine learning to monitor car health and driver behavior, thereby reducing maintenance costs.

• Consumer Awareness: Scale marketing efforts to educate the retail and corporate segments on the benefits of "used car leasing" as an end-to-end mobility solution.

With this round, PumPumPum continues to strengthen its position as a key player in the multi-billion dollar pre-owned car market, offering a seamless, digital-first experience that eliminates the traditional hassles of vehicle financing, insurance, and maintenance.