India’s ready-to-cook market is booming as young consumers look for food that is quick, clean, and trustworthy. Khetika, founded in 2017, has emerged as a strong challenger with one simple promise: no preservatives, no shortcuts, and no compromise on purity.

The company tackles one of India’s biggest food problems: widespread adulteration in everyday items like spices, grains, and flours. Instead of relying on middlemen, Khetika sources ingredients directly from regions known for their natural quality, such as Guntur for chilies and Sangli for turmeric. This ensures authenticity and safety from the start.

Khetika uses low-temperature stone-grinding and real-time monitoring technology to retain nutrients while scaling production. Its four manufacturing units across Mumbai, Delhi, Bengaluru, and Hyderabad give the brand strong control over quality and supply. This clean-label approach has helped the company reach around INR 250 crore in revenue.

Quick commerce has further boosted demand for its fresh products like batters and chutneys, making Khetika the second-largest national player after iD Fresh.

With new funding and rising interest in healthy foods, Khetika now aims for INR 2,000 crore in revenue. Its challenge is to scale purity without losing authenticity, especially across India’s diverse markets.