Founded in 2021 by Pratik Gupta, Pluckk has emerged as a major player in the "lifestyle-focused" fresh produce segment, moving beyond basic groceries to offer curated, trendy options like vegan products, low-carb alternatives, and gut-health-centric items.

Key Details of the Funding Round:

• Investment Vehicle: The company’s board passed a resolution to issue 3,471 Series C Compulsorily Convertible Preference Shares (CCPS) at an issue price of ₹2,88,112 each.

• Valuation Jump: The current round pushes Pluckk’s post-allotment valuation to an estimated $58 million, up from the $50–$55 million range during its previous $10 million Series A round in March 2025.

• Celebrity Backing: The brand is famously backed by Bollywood actress Kareena Kapoor Khan, who joined as an investor and brand ambassador in 2023, significantly boosting its visibility among urban consumers.

• Strategic Acquisitions: Pluckk has been active in M&A, having previously acquired DIY meal-kit platform KOOK ($1.3 million) and nutrition brand Upnourish ($1.4 million) to diversify its portfolio.

Financial Performance:

• Revenue Growth: For the fiscal year ending March 2025, Pluckk’s revenue doubled to ₹85 Crore, highlighting strong consumer demand in the premium food category.

• The Profitability Challenge: While revenue is surging, losses also widened to ₹55 Crore in the last fiscal year (up from ₹41 Crore in FY24) as the company spends heavily on customer acquisition and supply chain cold-storage infrastructure.

Market Position:

Pluckk operates in a competitive niche, squaring off against players like Gourmet Garden and Kisankonnect. Its survival and growth are notable in a sector where high-profile competitors like Deep Rooted and Fraazo have previously struggled or shut down due to high operational costs.