Monaco Colombia, a renowned Los Angeles-based fashion brand, has gained industry recognition through major fashion events and media features. A key contributor to its growing digital impact is cinematographer Dipen Patel, whose expertise in visual storytelling has transformed the brand’s commercials.

Patel's approach focuses on capturing each garment’s essence through precise lighting and camera work. For Monaco Colombia’s latest collection—including pieces like Vegan Leather Distressed and Boxy Collared Petal—he designed unique visual aesthetics, adjusting lighting and camera movements to enhance their appeal. Utilizing stabilizers such as gimbals, Patel achieved seamless tracking shots that highlighted fabric movement and intricate details.

Balancing indoor and outdoor shoots, he skillfully manipulated natural and artificial light. He used diffusers and bounce boards outdoors for optimal lighting control, while indoors, Nanlite’s Bi-Color technology helped create warm, natural tones that enhanced the garments’ textures. Strategic placement of high-ceilinged windows added depth and authenticity to the visuals.

Managing multiple shoots in a day, Patel worked closely with designer Dingier Dani to craft visually distinct campaigns. His meticulous cinematography, from selecting ideal lenses to composing striking frames, has played a crucial role in boosting Monaco Colombia’s digital appeal. His ability to adapt to different environments and refine lighting techniques has cemented his reputation as a sought-after cinematographer in the fashion industry, helping the brand captivate audiences worldwide.