At just 16, Raj Shamani wasn’t building reels or chasing investors - he was knocking on doors in Indore, selling homemade liquid dish soap called Jadugar Drop. Competing against big brands like Vim, he had no fancy ads or big budgets. What he had was courage and a smart sales strategy.

Instead of convincing people with words alone, Raj gave live demonstrations. He showed families how the soap foamed, cleaned tough grease, and lasted longer - all at Rs 45 for 500 ml, nearly half the price of competitors. Seeing was believing.

His sampling strategy was bold. Rather than tiny sachets, he gave away full bottles for free. In return, he asked for introductions to other households. One trial often turned into an entire housing society of customers.

To scale faster, he offered 25% discounts on bulk purchases and even encouraged housewives to resell with commission. This grassroots network spread across 17 societies.

Later, he shaped these lessons into the PEU formula: Prepare, Evoke emotion, and create Urgency. A simple street hustle turned into a powerful sales blueprint.