Hindustan Unilever (HUL), the Indian subsidiary of global personal care leader Unilever, announced its acquisition of a majority stake in Minimalist, a rapidly growing Indian beauty brand. The deal, unveiled on January 23, involves HUL taking a 90.5% stake in the company, with plans to acquire full ownership within two years.
Minimalist, founded in 2020 by Mohit Yadav and Rahul Yadav, has gained significant attention for its high-performance skincare, haircare, and body care products featuring advanced formulations and minimalist packaging. With a reported valuation of $342.3 million and 2024 revenues of ₹500 crore ($57.8 million), the brand has established itself as a key player in the premium beauty segment.
Rohit Jawa, CEO and Managing Director of HUL, highlighted that the acquisition aligns with the company’s vision to expand its beauty and wellbeing portfolio. Minimalist’s innovative approach and strong market presence make it a strategic addition to HUL’s growing focus on health, hygiene, and wellness.
While the financial details of the deal remain undisclosed, the move marks a significant step in Unilever’s broader strategy to dominate the personal care sector. The acquisition reflects the increasing demand for clean, effective beauty products in India and positions HUL to meet the evolving preferences of consumers.
