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From basic to premium… a silent shift in buying habits Business

From basic to premium… a silent shift in buying habits

  • 13 Apr, 2026
  • 2
Premiumisation is rising in India as consumers seek quality, experience, and status, making premium products more aspirational and widely accessible.
“Get paid to sleep?” this marketing trick changed everything! Business

“Get paid to sleep?” this marketing trick changed everything!

  • 13 Apr, 2026
  • 2
Sleep is now marketed as a lifestyle upgrade, blending health, emotion, and storytelling to make rest aspirational and essential.
Are your socks ruining your look? Find out now! Fashion & Skincare

Are your socks ruining your look? Find out now!

  • 13 Apr, 2026
  • 2
Choosing the right socks based on outfit style-casual, formal, or streetwear-can enhance your look and add comfort and personality.
This new trend is changing how we treat our skin! Fashion & Skincare

This new trend is changing how we treat our skin!

  • 13 Apr, 2026
  • 2
AI skincare tools personalise routines using data and analysis, making beauty smarter and easier, while still needing expert guidance for accuracy.
She’s making mental health support accessible for all… Lifestyle

She’s making mental health support accessible for all…

  • 13 Apr, 2026
  • 2
Ekta Prakash Sharma’s Humanising Lives offers affordable therapy, free sessions, and safe spaces, making mental healthcare more accessible across India.
Feel unsafe in a cab? Just scan this… Trending

Feel unsafe in a cab? Just scan this…

  • 13 Apr, 2026
  • 2
A student-built QR system in Andhra Pradesh shares live location with police, making public transport safer and enabling faster emergency response.
Your parents struggling with phones? This can fix it…! Tech n Auto

Your parents struggling with phones? This can fix it…!

  • 13 Apr, 2026
  • 2
Accessibility settings like larger text, voice tools, and simple interfaces make smartphones easier for ageing parents, improving comfort and independence.
Want a lizard-free home? Start with these plants! Lifestyle

Want a lizard-free home? Start with these plants!

  • 13 Apr, 2026
  • 2
Plants like peppermint, basil, lemongrass, eucalyptus, and garlic repel lizards naturally using strong scents and by reducing their food sources.
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