WickedGüd, launched in 2021, began with a simple but bold promise: to “unjunk” Indian kitchens — turning traditional comfort foods like noodles and pasta into healthier, everyday meals. Founded by entrepreneur Bhuman Dani, the brand was born out of a common family dilemma over snack-time choices, especially when kids insist on junk food. Its mission: deliver the same convenience and taste as instant staples, but without flour-heavy, oil-rich and chemical-laden ingredients associated with lifestyle diseases.

WickedGüd’s first products rolled out in early 2022. Their offerings use wholesome, “mom-approved” ingredients like pulses, brown rice, oats and millets — aiming to reduce net carbs, saturated fats, and eliminate harmful additives and palm oil. Over time, the brand refined its recipes to balance health with familiar taste and texture.

The path hasn’t been easy: convincing a mass market that “healthy” can also be delicious requires more than good intentions. But WickedGüd has made strides: growing from modest beginnings to multi-crore revenues, securing retail shelf space — including major supermarket chains — and expanding both online and offline presence. Backing from investors and a high-profile endorsement by a celebrity fitness advocate helped build trust.

More than a business, WickedGüd represents a shift in how many Indians view everyday food — not a compromise between health and indulgence, but a new standard: nutritious