In a major power move, Samsung Electronics has announced that its subsidiary, Harman International, is acquiring the audio business of U.S.-based Masimo for a whopping $350 million. The goal? To dominate the fast-growing consumer audio market, projected to jump from $60.8 billion in 2025 to $70 billion by 2029.

With this acquisition, Samsung isn't just adding another company to its portfolio - it's supercharging Harman's already premium audio legacy. The fusion of Masimo's audio division with Harman is expected to unlock massive synergies, especially when paired with Samsung's existing product lines like smartphones, smart TVs, and smart home appliances.

Samsung believes this deal is a major leap toward innovation in audio quality, allowing them to stay miles ahead in offering differentiated sound experiences to global consumers. It also signals that Samsung is serious about putting investor concerns to rest - just this March, the tech giant had promised “meaningful” acquisitions during its annual shareholder meeting.

This isn't just a buyout. It's a bold play to own the sound space - from your pocket to your living room. The audio war is on, and Samsung's coming in loud!