Mother Dairy has launched a new high-protein milk called 'Promilk' in the Delhi-NCR region. This milk is specially made for people who don't get enough protein in their diet.
It contains 40 grams of protein per litre, which is 30% more protein than regular milk. The product is priced at Rs 70 per litre and will be sold in 500 ml and 1-litre packs through both online and offline stores.
Promilk is made from cow's milk and contains 4% fat and 11.5% solids-not-fat (SNF). It is also fortified with vitamins A and D to improve nutrition.
According to Mother Dairy's Managing Director, Manish Bandlish, about 70–80% of Indians do not meet their daily protein needs, and many are not even aware of this.
Promilk aims to help solve this problem while maintaining the taste people are used to. The company plans to start by selling 50,000 litres per day and may expand to other regions later.
Mother Dairy also plans to launch more high-protein products like curd and paneer in the next few months.
