Paytm has announced that it will no longer process transactions through Juspay, shifting entirely to direct processing via Paytm Payments Services Limited (PPSL) starting April 1, 2025. In a notice sent to merchants, the fintech giant advised businesses to migrate their payment processing to PPSL to prevent service interruptions.

This decision mirrors a broader industry trend, with major players like Razorpay, PhonePe, and Cashfree Payments already moving away from third-party orchestration platforms. The shift enables greater control over transaction handling, enhances compliance, and optimizes the payment experience for merchants.

The move highlights a strategic shift in the digital payments sector. By eliminating intermediaries, companies can improve efficiency, reduce dependency on external platforms, and align with regulatory expectations. For merchants, this change means adapting their payment integrations to ensure uninterrupted service.

As the industry pivots toward direct transaction processing, businesses relying on Paytm must act before the April 1 deadline. The transition signifies a significant change in the digital payment ecosystem, potentially reshaping how businesses interact with payment gateways.