Stand-up comedian and a winner of Comicstaan Season 2, Samay Raina has launched a new application called India's Got Latent, inspired by the success of his YouTube show. The app brings unfiltered, raw content in a space with no brand guidelines or censorship.

In the future, Samay is looking to change the app into a full-fledged OTT platform, wherein one can witness poetry, rap, and even reality TV on the same OTT platform. Within 24 hours of the launch, India's Got Latent entered into the Top 50 most downloaded apps on Google Play Store and acquired the No. 1 rank on Apple App Store, says Media Brief.

The success of this app is all about its uniqueness in offering the freedom of creativity and its appeal to masses. Among the exciting contents is India's Kavya Samrat-a poetry show jointly created with Tape a Tale.

There is another rap-based series that will see Delhi-based hip-hop duo Seedhe Maut alongside YouTuber Rohan Cariappa talking about India's hip-hop scene in depth by its new, free-spirited, and unbridled approach, India's Got Latent will alter the landscape of digital entertainment as well as set a stage for India's potential talent.