Myntra has just launched M-Now, its new 30-minute fashion delivery service, starting in Bengaluru. Soon, it will expand to Delhi, Mumbai, and Pune. With over 10,000+ styles from top brands like Tommy Hilfiger, MAC, and Vero Moda, Myntra plans to quickly scale up to 100,000+ styles.

Quick-commerce is already a big deal in India, with companies like Blinkit, Zepto, and Swiggy Instamart dominating grocery deliveries. But now, fashion is stepping into the fast lane! While platforms like AJIO and Tata CLiQ Luxury follow traditional delivery models, Myntra is taking the first-mover advantage in ultra-fast fashion.

M-Now uses Myntra’s strong logistics network and deep fashion market knowledge to make this model work. Unlike groceries, fashion isn't a daily need—but impulse buys, last-minute outfits, and the need for instant gratification could make this service a huge success.

The best part? No extra delivery charges for faster service! Myntra is betting big that customers will love the convenience of shopping for trendy styles and getting them in just 30 minutes.

Is instant fashion the future? Let's find out!