Shoppers Stop shares experienced a significant upswing, rising by nearly 10.8% to ₹688 on the BSE after the company announced a 41% year-on-year (YoY) profit increase for the quarter ending December 31. This rebound follows two consecutive quarters of losses, signaling a strong recovery bolstered by festive season demand for premium products like watches and perfumes.

The retail giant reported a consolidated net profit of ₹522.3 million for the third quarter, a notable jump from ₹368.5 million in the same period last year. The growth reflects the company’s successful strategy to focus on high-value product categories and cater to the rising demand for luxury items during the festive season.

Apart from product diversification, Shoppers Stop also benefited from improved operational efficiencies and strategic marketing initiatives. The company's performance highlights a broader consumer trend favoring premium purchases, even as overall retail spending picks up pace.

Analysts suggest that Shoppers Stop's ability to tap into premium product segments and its investments in customer experience and digital transformation are key factors behind its robust Q3 results. The company’s resurgence indicates promising potential for sustained growth in the coming quarters, driven by evolving consumer preferences and economic recovery.