In 2024, several words have emerged as defining reflections of current cultural and societal trends. "Brain rot," a term highlighting the impact of information overload, has gained prominence, describing the consequences of constant digital consumption and the decline in critical thinking. Similarly, "polarisation" continues to dominate discussions, capturing the growing divides in political, social, and ideological spheres. As society grapples with these divisions, the term underscores the deepening fragmentation across various communities.

Another key word, "manifest," has emerged as a response to increasing demands for clarity and intentionality in an era marked by uncertainty. People are seeking ways to define and pursue goals more deliberately, amidst a backdrop of growing complexities. These words reflect the evolving concerns of 2024 — from the information-driven distractions contributing to "brain rot" to the heightened awareness of societal polarisation, and the desire for clear, purposeful actions.

The rise of these terms illustrates broader shifts in how individuals and societies engage with contemporary issues. As culture continues to evolve, these defining words offer a lens into the struggles, desires, and transformations shaping 2024.