BD & Marketing Quiz

In the first meeting with a client, what should be your primary objective?:

Pitch services Understand their business and problems Share past success stories Discuss pricing

A client is unclear about their goals. What is your role?:

Ask them to come back later Define goals for them Help structure and clarify goals Proceed anyway

A client is unhappy despite good results. What likely went wrong?:

Results are fake Budget was too low Team execution failed Expectations were not aligned

A startup has traffic but no conversions. What should you investigate first?:

Pricing & messaging Ad creatives Website colors Posting frequency

A client wants “everything” (SEO, ads, branding, social media). What should you do?:

Agree and upsell Say yes and figure later Prioritise based on impact Reject the client

Which question best helps uncover a client’s real problem?:

What is your budget? What have you tried earlier and why didn’t it work? How many employees do you have? Who are your competitors?

A client compares your proposal with a cheaper agency. Best response?:

Reduce price immediately Criticise the other agency Explain value and scope differences Walk away

During execution, the client keeps changing requirements. What should you do?:

Comply silently Ignore changes Escalate immediately Re-align scope and expectations

A client wants a tactic that you believe won’t work. What should you do?:

Explain risks and suggest alternatives Refuse bluntly Do it anyway Agree but don’t prioritise

When should you say no to a client?:

When budget is low When timeline is short When competition exists When goals are unrealistic and unaligned

Which behaviour builds long-term client relationships?:

Frequent discounts Overpromising Clear communication & trust Aggressive upselling

What is the biggest risk in service-based marketing roles?:

Competition Client dependency Technology changes Misaligned expectations

Your Score

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